Presented on 7th SEAAIR (South East Asian Association for Institutional Research) Conference, 5 - 7 September 2007, Bangkok, Thailand

Author: Luciana Spica Almilia (STIE Perbanas Surabaya - Indonesia)

Abstract:

IT/ICT using hopefully can give a great benefit to such a competitive world of education. One of technology implementations in terms of business competition improvement and product selling is to use Web to provide information about university/higher education institution. The parties who are related to the university sech as lecturers, staffs, students, parents of students, alumni, the employee of alumni, and the goverment will have their roles in the using of informatics technology at university. The objectives of this study are: (1) What motives that encourage a university/higher education institution to use Web for business interest, and (2) What benefits that have already been abtained when a university/higher education institution has used Web alreday for the sake of education institution development.

The sample of this research contains 85 universities. The result shows that, the most ten mitives on universities to use web are: to access global information, to promote available facilities and infrastructure, to build the image of university, to provide information for candidate students, to help competing with large universities, to give a positive image to the institution (Higher Education), to help faster communication with the users of information at universities, to facilitate the communication of information users at universities, to be closer to the users of information at universities and to broaden the spread of students. The other finding of the research show that the most three benefit of using Web at universities are: competitive strategy, an easy access to information and the satisfaction of information users at universities (student and their parents)

Keywords: Information Technology, Information Communication Technology, Website, Motives and benefits.